NCSE Evolution and Climate Education Update for 2012/12/28
(by NCSE Deputy Director Glenn Branch)
Dear Friends of NCSE, To end the year, a preview of Cold Cash, Cool Climate.
A PREVIEW OF COLD CASH, COOL CLIMATE NCSE is pleased to offer a free preview of Jonathan Koomey's Cold Cash, Cool Climate: Science-Based Advice for Ecological Entrepreneurs (Analytics Press, 2012). The preview consists of chapter 5, "The Scope of the Problem," in which Koomey writes, "Climate change is probably the biggest challenge modern humanity has ever faced. It's bigger than World War II, because it will take decades to vanquish this foe. It's harder than ozone depletion ... And it's more intractable than the Great Depression ..." According to the publisher, "this book describes how to profit from tackling climate change, one of this century's greatest challenges. Industry expert Dr. Jonathan Koomey acts as your company's scientific advisor, summarizing the business implications of the climate problem for both new and existing ventures. Koomey helps you effectively allocate scarce time and resources to the most promising opportunities, drawing upon his more than 25 years of experience in analyzing and implementing climate solutions." For the preview of Cold Cash, Cool Climate (PDF), visit: http://ncse.com/book-excerpt For information about the book from its publisher, visit: http://analyticspress.com/cccc.html Thanks for reading. And don't forget to visit NCSE's website -- http://ncse.com -- where you can always find the latest news on evolution and climate education and threats to them. -- With best wishes for the new year, Glenn Branch Deputy Director National Center for Science Education, Inc. 420 40th Street, Suite 2 Oakland, CA 94609-2509 510-601-7203 x305 fax: 510-601-7204 800-290-6006 branch@ncse.com http://ncse.com Read Reports of the NCSE on-line: http://reports.ncse.com Subscribe to NCSE's free weekly e-newsletter: http://groups.google.com/group/ncse-news NCSE is on Facebook, YouTube, and Twitter: http://www.facebook.com/evolution.ncse http://www.youtube.com/NatCen4ScienceEd http://twitter.com/ncse NCSE's work is supported by its members. Join today! http://ncse.com/join